Some days ago a giant poster advertising The Avengers - this season's most hotly anticipated superhero movie – appeared on a billboard on the street below my home. On a personal level the ad campaign seems to be working, as I now can't wait to to see this film! Directed by the immensely talented Joss Whedon, the film is already garnering rave critical reviews prior to its opening next week, whilst its Italian premiere was hosted in Rome yesterday evening in a traffic-stopping star-studded event in Piazza della Repubblica.
Hundreds of fans started gathering early in the afternoon for a chance to see cast members appear on the red carpet and on the specially created stage outside The Space Cinema Moderno, and I'm delighted to report that all four stars in attendance - Chris Hemsworth (Thor), Scarlett Johansson (Black Widow), Mark Ruffalo (Bruce Banner / Hulk) and Tom Hiddleston (Loki) – made it worth the wait, signing endless autographs and posing for photographs, and appearing on the elevated stage together so that even those at the back of the crowd got a chance to see them. A fun evening!
To get a flavour of the event watch the video below or click here to watch it on YouTube.